Reed Matthews

Founder, Creative Technologist, Artist Management.

Fighting habituation, championing artists.

Index:

  • Totem (co-founder): New format of physical music (‘23-24)

  • American Dogwood (co-founder): Artist management company, with 1B+ streams, Billboard #1, iTunes #1, etc. (‘18-24)

  • Coachella Innovation: Led Coachella’s mixed reality program debuting hardware and software products and capabilities with Meta, Snap, Niantic (‘22-24)

  • W-RLDS (co-founder): A new realities agency (‘22-24)

  • AVONNI (founder): A music video production company, directly responsible for over 3.5B streams. (‘17-22)

  • Street Signs of Change: Public art and social movement with hundreds of thousands of micro-billboards of change. (‘20)

  • Forgotten LA: Self-funded charity initiative donating backpacks of school supplies to homeless youth in LA, with promotional billboards on Sunset Blvd. (‘17)

  • Quinn Matthews, Daniel Kelly, Abas Pauti, Shaboozey, Jake Herman, Clay Dirkse, Paul Russell, James Mackel, Jackie Dunnett, Sam Schoonover, Ryan Cenicola, Eric Wagliardo, Alexandria Rowan, Sam White, Jameson Thomas, Andreea Magdalina, Kevin McMahon, Noelle DeAngelis, Steven Taylor

  • Coachella, Meta, Snapchat, Niantic, Universal Music Group, Warner Music Group, Sony Music Group, Universal Pictures, Netflix, EMPIRE, Top Dawg Entertainment, AWGE, 88rising, AMIRI, Toyota, Ledger, The Hundreds, Nike, Red Bull, BLACKPINK, A$AP Rocky, Dillon Francis, Greta Van Fleet, Marshmello, Young Thug Yung Gravy, Chief Keef, T-Pain, Wiz Khalifa, Rich Brian, Conan Gray, Tobe Nwigwe, Becky G, Slushii, Jauz, Playboi Carti, Flo Milli, Coi Leray, Smooky Margielaa, Mustard, Tinashe, Alexander23, $NOT, bbno$, …